Why Most Healthcare Websites Rank… But Still Don’t Get Patients
Every healthcare organization wants a website that shows up on Google. They invest time, money, and effort into appearing in the top search results. But the reality is frustrating: many healthcare websites rank well in search engines yet fail to bring real patients through the door . Some site owners think ranking is the final goal, but it isn’t. Ranking and getting patients are two very different things. A website can get lots of clicks but fail at turning those clicks into appointments or inquiries. That’s why understanding the difference between visibility and conversion is so important. Before we dive deeper, remember that choosing the right strategy matters. A specialist healthcare seo agency can help bridge the gap between search rankings and patient traffic. Search Engines vs Patient Intent A big reason a website shows up on Google but doesn’t get patients is because it ranks for the wrong type of searches . Many healthcare sites attract visitors who ar...